I used to work at an ad agency, then ran my own SMM production. With that experience I wanted to build something of my own — and have it actually needed by the market.
In Ukraine there was no quality educational content about DIY equipment repair: big production channels were boring and disconnected from the everyday viewer, while individual mechanics couldn't present complex information in an engaging way. I saw the opportunity and launched MARKUSHA together with my father — a former teacher with his own tricks and achievements in improving agricultural machinery.
After a while millions of views came in along with a stream of thanks in the comments — farmers started upgrading their tractors, combines and other equipment based on our videos. 66% of views from Ukraine, the other 34% — from around the world, from Poland to America.
Glad this project was able to reach this many people and actually help them.